Market a Small Business

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Useful AI Tools for the Independent Professional and How to Make a Selection

By MBO Partners

It may seem like the AI tool floodgates have opened. And it’s just the beginning of what promises to be a fast evolution to increasingly sophisticated offerings. While it may be tempting to wait until that evolution is further along, independent professionals need to dive in now. There is a learning curve, not just for…

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AI

4 Must-Have AI Skill Areas for Any Independent Professional

By MBO Partners

To a greater or lesser extent, AI permeates every function in an enterprise. As an independent professional, even if your services are not specific to AI you must master relevant tools and stay current as they evolve. This can allow you to achieve and retain a favorable competitive position and expand your offerings to clients…

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How to Leverage Generative AI for Marketing Your Small Business

By MBO Partners

Generative artificial intelligence (Gen AI) can be a powerful tool for marketing your small business. Many independents are already using Gen AI to assist with research and writing, generate creative presentations, and automate administrative tasks, and more. Over one-quarter of independent workers say they use Gen AI for marketing purposes such as creating engaging content,…

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4 Applications of AI in the Creator Economy

By MBO Partners

In spite of seeing a plateau in its population from last year to this year, the Creator Economy is positioned for big growth. With an expanding ecosystem of support services and content platforms incorporating technological advancements that help them, new creators from all age groups are finding low barriers to entry and audiences waiting to…

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Ideas for Special End-of-Year Thank-Yous

By MBO Partners

It’s the time of year when we express appreciation in a big way—to family members, coworkers, clients, and the service providers who make our lives easier. Even though you might mass mail (or email) thank-yous in your business, you may have some contacts or associates who deserve a more custom message. They could be fellow…

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Help Solve the Challenges of Independence through Talent Marketplaces

By MBO Partners

Our State of Independence research defines independent workers as full and part-time workers of all ages, skills, and income levels. This includes consultants, freelancers, contractors, temporary or on-call workers, solopreneurs, gig workers, and others who work independently to build businesses, develop their careers, pursue passions, and/or supplement their incomes. According to independent workers who participated…

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Are you an Open Innovation Novice? Here Are Some Tips for Beginners

By Keaton Swett

Adding open innovation to your independent business might seem daunting if you are just starting down that path. It can even be scary. While you may be an expert in your field, brilliant at writing winning proposals, and have mad marketing skills, open innovation solving requires that and more. With all your professional accomplishments, stepping…

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An Independent Professional Brand: What It Is and Why You Need One

By MBO Partners

The US independent worker population numbered 64.6 million in 2022, a 26% increase over 2021, which at 51.1 million showed 34% growth over 2020. Such impressive growth points to fundamental changes in the workforce as more and more enterprises strategically deploy independents to boost business growth and competitive advantage. While this is great news for…

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5 Ways to Get More Clients in 2023

By MBO Partners

When you run your own business, finding new clients is an often less-than-exciting part of the job. Patience and self-promotion are important parts of the process, and each can come with a lot of frustration before you get to that coveted contract. In the past, most independent contractors found new work through word-of-mouth, but in…

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Independent professional with long-term client

5 Best Practices for Developing Long Term Client Relationships

By MBO Partners

For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…

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